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“Youth is happy because it has the capacity to see beauty,” wrote novelist and short story writer Franz Kafka.

“Anyone who keeps the ability to see beauty never grows old.”

And recent research, based on 27 years of data, suggests that more and more women are, in Kafka’s perspective, not growing old.

It turns out that over the last few years, the standards of beauty have begun to shift.

Scientists are now reporting that the face of beauty is getting older, more diverse, and no longer the impossible, perfect youthfulness of past beauty standards.

fashion jewelry for women

A New Study Says Older is Now More Beautiful

At the end of 2017, the peer-reviewed Journal of the American Medical Association – Dermatology released a new study entitled, “The Most Beautiful People: Evolving Standards of Beauty.” (1)

“Not merely an aberration of modern culture, societal obsession with beauty is deeply engrained in the past, with the appreciation of human aesthetics dating back to early Greek civilization,” reports the researchers.

“Although ideas on beauty vary with personal preferences and cultural standards, in a society at any given time, there is substantial agreement as to what constitutes human beauty.”

With this in mind, the research team set out to quantify and define once and for all the answer to the age-old question: What is beauty?

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Ella Lawson

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